The way physical objects are currently transported, handled, stored, realized, supplied and used throughout the world is not sustainable economically, environmentally and socially. This unsustainability assertion, supported through numerous symptoms, reveals a harsh reality. Addressing this global unsustainability is a worldwide grand challenge with a goal of enabling the global sustainability of physical object mobility (transportation, handling), storage, realization (production, assembly, finishing, refurbishing and recycling), supply and usage.

From an economical perspective, the goal is to unlock highly significant gains in global logistics, production, transportation and business productivity. From an environmental perspective, the goal is to reduce by an order of magnitude the global energy consumption, direct and indirect pollution, including greenhouse gas emission, associated with logistics, production and transportation. From a societal perspective, the goal is to significantly increase the quality of life of the logistic, production and transportation workers, as well as of the overall population by making much more accessible across the world the objects and functionality they need and value.

This global logistics sustainability grand challenge cannot be addressed through the same lenses that have created the situation and the current logistics paradigm must be replaced by a new paradigm enabling outside-the-box meta-systemic creative thinking. This new paradigm has driven the evolution of the "Physical Internet", a global logistics system based on the interconnection of logistic networks by a standardized set of collaboration protocols, modular containers, and smart interfaces for increased efficiency and sustainability. Driven by innovation, the Physical Internet enables a worldwide Logistics Web and tranforms the way physical objects are designed, used, realized, supplied, stored and moved around the world.